Is AIDA a Verdi opera or an important marketing principle?  In fact it is both! Now you may be interested in opera but for this workshop our focus will be on marketing. In this talk you will learn:

  • The 4 most common mistakes made in marketing.
  • How you can use the AIDA principle (and others) in your marketing.
  • What are and how to use FAB statements
  • The difference between good and bad website Home pages

Whether you are designing your new website, business cards, sales brochures (or for that matter any marketing you do) you can use these timeless principles to make your marketing work.  Would like to be able to look at your website and know if it has a chance to be successful? Watch this webinar recording and I promise you’ll be a little smarter!