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Key Concepts: Zag

By John Nieuwenburg

By Marty Neumeier How can brands harness the power of differentiation? The author, Marty Neumeier argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: – why me-too brands are doomed to…

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Key Concepts: First Break All the Rules

By John Nieuwenburg

By Marcus Buckingham and Curt Coffman The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not hesitate to break virtually every rule held…

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Key Concepts: The Ultimate Question

By John Nieuwenburg

There are many good books on the importance of building customer loyalty.  What makes this book different is that is converts the soft, qualitative “feel good” side of loyalty into a quantitative methodology that any numbers jockey can appreciate. Most of us recognize that it makes good business sense to treat customers the right way. …

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Key Concepts: Crucial Conversations: Tools for Talking When Stakes are High

By John Nieuwenburg

When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation badly and suffer the consequences; or read Crucial Conversations and discover how to communicate best when it matters most. This wise and witty guide gives you the tools you need…

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Key Concepts: Questions to Ask Yourself About Customers.

By John Nieuwenburg

How big would my business be if I still had every customer who tried me? What can I do to keep the customers I currently have What can I do to reconnect with the customers who have fired me? What can I start doing (specifically) to work on and deserve more referrals and repeat business?…

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3 Keys to Growing Your Small Business: Preparation, Performance and Perspective!

By John Nieuwenburg

Are you wondering what The Coach, The Sales MD and The Psychotherapist might have to say about the 3 Keys to Growing Your Small Business, Preparation, Performance and Perspective? Take a look at this video to see what it is all about!  

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Keep a customer?

By John Nieuwenburg

“The purpose of business is to create and keep a customer.” Peter F. Drucker “The only reason to spend money in a business is to buy or keep a customer” Keith Cunningham  

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Key Concepts: Brain Rules

By John Nieuwenburg

Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformational ideas for our daily lives. Medina’s fascinating stories and infectious…

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Success in 8 Words!

By John Nieuwenburg

Why do people succeed? Is it because they’re smart? Or are they just lucky? Neither. Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow on the real secrets of success. A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the…

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