How can you get your clients to know your value and pay you what you are worth?

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John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.

Here are 7 tips to help you charge what you are worth

 

  1. Believe in yourself; if you don’t, your customer certainly won’t.
    1. Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy. – Norman Vincent Peale
  2. Invest in yourself; no one else can do this for you.
    1. Formal education will make you a living; self-education will make you a fortune. – Jim Rohn
  3. Remember, price is a number. Don’t get emotional, remain detached.
    1. Only free men can negotiate. Prisoners cannot enter into contracts. – Nelson Mandela
  4. Check your product and service against your competitors to be sure you are providing real value.
    1. The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time. – Henry Ford
  5. Get a coach or someone to evaluate your sales technique.(I slipped that one in, didn’t I? LOL!)
    1. A coach is someone who can give correction without causing resentment. – John Wooden
  6. Practice, practice, practice talking about money and price until you are comfortable with it.
    1. Practice does not make perfect. Only perfect practice makes perfect. – Vince Lombardi
  7. Sell value, not price. Put another way, never discuss price until you have described value.
    1. Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product. – Ron Johnson

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How to build a business that runs smoothly, profitably, and (mostly) without you

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