What is a great question?

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John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.

What is a great question? There are no fixed, black-and-white rules that determine that one question is good and another is lousy.

For example: “Why?” can be a wonderful question. It can be an unexpectedly insightful question that penetrates to the core of the issue. But “Why?” can also be a terrible question. It can come across as cynical, critical, and reproachful—especially when asked of a subordinate or a child.

Nonetheless, power questions have certain characteristics. Power questions are questions that:
1. Dig under the surface to uncover root causes and underlying causes
2. Help clarify the issues and focus the conversation
3. Create a common vocabulary and a common understanding of the situation
4. Uncover other peoples’ dreams, ambitions, and aspirations
5. Help you understand and connect with others’ most important priorities and needs
6. Push people to see their own experiences and issues from a new perspective
7. Test for alignment and consistency
8. Help the other person reach his or her own conclusions
9. Reframe the problem
10. Create learning
11. Inspire commitment
Finally, good questions are authentic and sincere. They don’t manipulate. They are not cynical or sarcastic. Often the best way to get a better answer is to ask a better question.

What are the questions you ask yourself every day? Could some of them be better?

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