Key Concepts: Brain Rules

Brain Rules

John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.
Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformational ideas for our daily lives. Medina’s fascinating stories and infectious sense of humour breathe life into brain science.
You will discover how:
* Every brain is wired differently
* Exercise improves cognition
* We are designed to never stop learning and exploring
* Memories are volatile
* Sleep is powerfully linked with the ability to learn
* Vision trumps all of the other senses
* Stress changes the way we learn
This presentation is just a summary. If you want learn why Michael Jordan was no good at baseball. Or peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. Or meet a boy who has an amazing memory for music but can’t tie his own shoes, you’ll have to read the book.
In the meantime if you want a short tease, view the presentation!

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