Key Concepts: Questions to Ask Yourself About Customers.
- How big would my business be if I still had every customer who tried me? What can I do to keep the customers I currently have
- What can I do to reconnect with the customers who have fired me?
- What can I start doing (specifically) to work on and deserve more referrals and repeat business? How can I begin asking for referrals?
- If I could no longer advertise or prospect, what would I need to do to sell “by referral only”
- What can I do to ask for customer feedback (coaching)? How can I get this feedback faster?
- What business am I in vs. what product do I sell? Logic vs. Emotion?
- What would you do if the only way your business could grow was by retaining your clients longer?
- How could I measure client retention?
- How could I measure client referrals?
- How could I get everyone in the company to focus on retention and referrals?
With credit to Keith Cunningham: check out his book!
It is a must read for any business owner!
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