Key Concepts: Questions to Ask Yourself About Customers.

customermanagement

John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.
  1. How big would my business be if I still had every customer who tried me? What can I do to keep the customers I currently have
  2. What can I do to reconnect with the customers who have fired me?
  3. What can I start doing (specifically) to work on and deserve more referrals and repeat business? How can I begin asking for referrals?
  4. If I could no longer advertise or prospect, what would I need to do to sell “by referral only”
  5. What can I do to ask for customer feedback (coaching)? How can I get this feedback faster?
  6. What business am I in vs. what product do I sell? Logic vs. Emotion?
  7. What would you do if the only way your business could grow was by retaining your clients longer?
  8. How could I measure client retention?
  9. How could I measure client referrals?
  10. How could I get everyone in the company to focus on retention and referrals?

 

With credit to Keith Cunningham: check out his book!

It is a must read for any business owner!

 

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