John helped me build confidence and belief in my bigger vision.

I had been in business for about a year when I started working with John. It was just myself and 3 or 4 contractors, and now the team has grown to 15.

John, among many things, helped me create an organizational structure that includes an operations assistant and a team leader who takes care of all of our nutritionists.

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John was a model of how to be assertive while still staying heart-centered.

John helped me build confidence and belief in my bigger vision. He helped me build the systems and organization I needed to get there and gave me the reassurance that it was possible.

The biggest thing that I got from John in terms of leadership was a model of how to be assertive while still staying heart-centered. I’d feel stuck a lot of the time – avoiding harder conversations or implementing changes that might be more challenging for me. John taught me to see options for solving problems in a way where everyone ends up feeling good and cared for.

He also helped me develop our competitive strategy – to see who our actual clients were, the value we were bringing to them, why they were committed to us and how we were different from our competition. He helped build my confidence around our pricing. He helped me believe in the quality that we were putting out in our product and why that was worth what it was worth.

John was instrumental in taking my idea for a business to bringing it into fruition.

Working with John felt like getting a business degree, since business was very new to me at the time. He gave me a solid foundation and now when I read books or hear business advice, it’s consistent with what John was talking about. John shared so many resources – templates and documents and worksheets – all foundational, but each with his unique take on it.

The thing that impressed me most about John was his integrity. John has more integrity than anyone else I know. He never said he would do anything without doing it. There were never any false promises. I feel like he really cared about me as a person.

I’m still getting value from the advice I received from John. He was instrumental in taking my idea for a business to bringing it into fruition.

Sincerely,

Erika Weissenborn

Fresh In Your Fridge