When you're running a business, you need to pay attention to money

Just like how a coin has two sides, money also has two dimensions.

The first side has to do with how much business owners know about their own current financial situations. For example:

  • Do you have proper accounting?
  • What about bookkeeping?
  • Are there metrics in place, as well as performance indicators?

If you've ever thought to yourself “I don’t really understand what these financial reports mean" or "I don't really know know how well I’m doing,” then this dimension of your money is being overlooked.

The second side of money has to do with wanting more money yet being unsure of how to increase revenue via better sales and marketing.

Here's my no-nonsense approach to business finances and sales

Browse this library of business coaching articles for information on accounting, metrics, dashboards, and how a refreshed approach to sales can help you run your business.

Remember, money can be a tangible, proactive, systematic way of ensuring that your business is growing – but only if you know how to use “both sides” of the coin!

If you'd like some support to get a handle on money in your business, I invite you to book 15 minutes on my calendar to discuss how hiring a business coach could help you take control of your financial situation, faster.

Are you tracking the numbers that matter?

By John Nieuwenburg | June 4, 2024

Tracking KPIs is a crucial aspect of measuring the success of your business. Here’s how to choose the right ones for your business.

Why You Need a Personal Brand or Unique Selling Proposition (USP)

By John Nieuwenburg | May 21, 2024

People ask about price because they don’t know what else to ask. Instead of offering a discount, shift the prospect to start thinking what constitutes value and makes you different.

Why Small Business Owners Need to Pay Attention to Cash Flow

By John Nieuwenburg | May 14, 2024

It’s possible to be profitable and broke – at the same time. Here’s what you need to know about the “cash gap” and how to resolve it.

Why Small Business Owners Need to Know Their Margins

By John Nieuwenburg | March 26, 2024

Your margin is a basic piece of financial information that every business owner needs to know. Here’s what it is, why it matters, and how to calculate it.

Make Better Business Decisions by Getting Better Financial Information

By John Nieuwenburg | February 20, 2024

The year-end reports you get from your accountant won’t give you the information you need to make the decisions that will take your business to the next level.

7 Levers You Can Pull to Make More Money in Your Business

By John Nieuwenburg | October 3, 2023

There are 7 levers you can pull in your business to increase revenue. Pull one to get a positive result. Pull them all to make a huge impact.

4 Guaranteed Ways to Grow Sales in Your Business

By John Nieuwenburg | August 22, 2023

Every business owner needs a good sales strategy. There are hundreds of tactics and methods people use to grow sales, but you only need 4 basic strategies.

10 Things Everyone Should Know About Selling

By John Nieuwenburg | August 1, 2023

Without sales, you have no business. Becoming proficient at sales is something every business owner needs to do. Here are 10 things everyone should know about selling

The Key to Sales Success: How to Conduct an Effective Sales Conversation

By John Nieuwenburg | May 9, 2023

If you’re struggling to convert prospects into clients, then it’s time to change your approach to sales conversations. Here’s a process that works!