When you're running a business, you need to pay attention to money

Just like how a coin has two sides, money also has two dimensions.

The first side has to do with how much business owners know about their own current financial situations. For example:

  • Do you have proper accounting?
  • What about bookkeeping?
  • Are there metrics in place, as well as performance indicators?

If you've ever thought to yourself “I don’t really understand what these financial reports mean" or "I don't really know know how well I’m doing,” then this dimension of your money is being overlooked.

The second side of money has to do with wanting more money yet being unsure of how to increase revenue via better sales and marketing.

Here's my no-nonsense approach to business finances and sales

Browse this library of business coaching articles for information on accounting, metrics, dashboards, and how a refreshed approach to sales can help you run your business.

Remember, money can be a tangible, proactive, systematic way of ensuring that your business is growing – but only if you know how to use “both sides” of the coin!

If you'd like some support to get a handle on money in your business, I invite you to book 15 minutes on my calendar to discuss how hiring a business coach could help you take control of your financial situation, faster.

Why Small Business Owners Need to Know Their Margins

By John Nieuwenburg | March 26, 2024

Your margin is a basic piece of financial information that every business owner needs to know. Here’s what it is, why it matters, and how to calculate it.

Make Better Business Decisions by Getting Better Financial Information

By John Nieuwenburg | February 20, 2024

The year-end reports you get from your accountant won’t give you the information you need to make the decisions that will take your business to the next level.

7 Levers You Can Pull to Make More Money in Your Business

By John Nieuwenburg | October 3, 2023

There are 7 levers you can pull in your business to increase revenue. Pull one to get a positive result. Pull them all to make a huge impact.

4 Guaranteed Ways to Grow Sales in Your Business

By John Nieuwenburg | August 22, 2023

Every business owner needs a good sales strategy. There are hundreds of tactics and methods people use to grow sales, but you only need 4 basic strategies.

10 Things Everyone Should Know About Selling

By John Nieuwenburg | August 1, 2023

Without sales, you have no business. Becoming proficient at sales is something every business owner needs to do. Here are 10 things everyone should know about selling

The Key to Sales Success: How to Conduct an Effective Sales Conversation

By John Nieuwenburg | May 9, 2023

If you’re struggling to convert prospects into clients, then it’s time to change your approach to sales conversations. Here’s a process that works!

Are you tracking the numbers that matter?

By John Nieuwenburg | March 31, 2023

Tracking KPIs is a crucial aspect of measuring the success of your business. Here’s how to choose the right ones for your business.

How to use the 3 A’s to become more successful at sales

By John Nieuwenburg | August 9, 2022

Success comes as a result of what I like to call the 3 A’s: Acumen, Activity, and Attitude. Here’s how to apply those 3 A’s to get better at sales

Business Coaching Case Study: From Losing Money Every Year to $250,000 in Profit

By John Nieuwenburg | August 2, 2022

What happens in business coaching? Does it really work? What results can I expect? One of my clients has allowed me to pull back the curtain to show you