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At W5 Coaching we employ the Socratic style of leadership and teaching: a method of teaching by using questions to arrive at the right answer for YOU.

Socratic questioning is a technique which can be used to establish root causes through strict analysis. This questioning process is used to uncover truths, reveal underlying assumptions and separate knowledge from ignorance. The key distinction between Socratic questioning and normal discussions is that the former seeks to draw out root causes in a systematic manner. Socratic questioning generally follows this process:

  • Clarifying thinking and explaining origins of ideas. (What happened? What do I think caused it?)
  • Challenging assumptions. (How do I know this is the cause? What could have caused that cause)
  • Looking for evidence. (How do I know that was the cause? What can I do to prove or disprove my ideas?)
  • Considering alternative perspectives. (What might others think? What are all the potential causes? )
  • Examining consequences and implications. (What are the consequences of the causes I have established? How can they help me solve problems?)
  • Questioning the original questions. (What can I do differently now that I know the root cause? How will this help me?)
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Mailing Address: 508 – 1275 Hamilton St. Vancouver BC  Canada V6B1E2

Or call: +1 604.687.5542

Recent Testimonials

Jason Winters, PhD Therapist

“When I first began working with John, I was just starting my practice. I had no business education or training, and was doing my best to learn on my own. It became very clear that I needed help and through a stroke of luck, I connected with John. We worked together for 4 months. In…

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Dr. Jessica Chang: Avenue Eyecare

“Being a new business owner in the healthcare industry, John was very helpful in getting my business partner and I focused on building our clinic up one step at a time. He shared a lot of great tools and books that have given us a foundation to build on over the years to come. Thank…

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Marc-Antoine Cuerrier

I have had the pleasure to have John as a business coach during the start up phase of my Construction Staffing Agency. During the months we have worked together, John has helped our company’s directors structure a business that allows us to track marketing efforts, augment our lead generation and boost our client conversion rate. I…

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Mary Lee Newnham

Was just thinking about you today as I finished my bank rec, also getting my accountant to come in today to do my year end stuff – the first year I have done it before June!!!! I have a new great bookkeeper – comes in twice a week to do more of the things that…

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Quentin Miller

  John is one of my all time great mentors in life. I can highly recommend his services to anyone with a keen desire to learn, improve, and grow. He remains both a true friend and a trusted advisor. Quentin Miller Co-Founder of VeriClock Time Tracking and President of Vanguard Painting Ltd. Get our blog…

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Fred Lyhne: Simalex

Simalex, a good old fashioned manufacturing company, had decent cash flow and customers with brand names. The company had been mismanaged for a number of years and was in rough shape when Fred Lyhne Jr. took over as CEO. Fred was essentially taking over a start up. Fred is extremely capable and bright. When he…

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Chris McBurney

We enjoyed working with John, he made us think about things we hadn’t previously and helped us make things happen in our business that should have happened long before. His knowledge of many types of businesses was a big asset to us. He is a great guy and easy to work with. We would recommend…

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Moshe Ben-Shlomo

I was not looking for a business coach, I just happened to hear about you from a person that I was in contact with.  I sent you a quick mail; in retrospect, it was one of the best emails I have ever sent; it was a very short and simple email that led to a…

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Allison Cousins Marketing Consultant & Creative Director

“I highly recommend John Nieuwenburg and W5 Coaching. He’s a special kind of business coach. One who delivers the hard and fast goods (systems, business analysis, team development, sales strategies, etc.) and cares deeply for the business owner. In my first month working with John, I saw a 730% return on my coaching investment. Year…

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Elinor Warkentin

  I’ve worked with John several times. He helped me take my business to the next level when I was doing well with clients but new to the world of small business. He introduced me to basic business concepts which he knew exceptionally well and gave me well-organized systems and tools for analyzing, tracking and…

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Recent Blog Posts

The Automatic Customer White Paper

The Automatic Customer White Paper In the last week of October 2017, The Automatic Customer: Creating A Subscription Business In Any Industry was ranked one of the Top 5 Business Books by Fortune Magazine. In celebration of this, we have created the white paper The Automatic Customer: 9 Subscription Models Any Business Can Adopt. From this white…

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Does your business have a scoreboard?

Does your business have a scoreboard? Would you go to a hockey game if it didn’t have a scoreboard, it seems pointless, doesn’t it? Warren Buffett said it, “If you can’t read the scoreboard, you don’t know the score. If you don’t know the score, you can’t tell the winners from the losers.” Are you…

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5 “strategic” ways to buy or sell a company

5 “strategic” ways to buy or see a company Did you see the news that Facebook acquired messaging service WhatsApp for $19 billion? At the time it represented the largest-ever acquisition of an Internet company in history. WhatsApp is a pearl for sure. The messaging service allows users to avoid text-messaging charges by moving texts…

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Four ways to protect your business against competition

Four ways to protect your business against competition Warren Buffett famously invests in businesses that have what he calls a protective “moat” around them – one that inoculates them from competition and allows them to control their pricing. Big companies lock out their competitors by out-slugging them in capital infrastructure investments, but smaller businesses have…

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9 Warning Signs You’re a Hub-and-Spoke Owner  (and why that’s a problem)!

9 Warning Signs You’re a Hub-and-Spoke Owner (and why that’s a problem)! If you were to draw a picture that visually represents your role in your business, what would it look like? Are you at the top of a traditional Christmas-tree-like organisational chart, or are you stuck in the middle of your business, like a…

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The Three Pillars of Success

One of my mentors is Keith Cunningham. You can find out more here: Take any or all of his courses, they’re great. As a bit of evidence, here is his latest blog post. It is so good, I wanted to share it with you. If you will do these three things on a regular…

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Have you fallen into The Mile Wide Trap?

Have you fallen into The Mile Wide Trap? If your company’s revenue has stalled after a period of rapid growth, you may have fallen into The Mile Wide Trap. Consider the case of Kim (not her real name) who runs a public relations firm. Kim studied marketing at school and went on to work for…

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Thinking Vs. Doing: The Owner’s Dilemma

  Thinking Vs. Doing: The Owner’s Dilemma There’s a steady breeze from the northwest, which cools the warm Caribbean afternoon. Framed between a palm tree and the turquoise water, you notice a man reading. He appears to be working, which seems strange given his appearance: shaggy blonde hair, linen shirt, surf shorts and flip-flops. You…

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Six ways to make your business better while on vacation

Six ways to make your business better while on vacation Spring is here, and although it may seem strange, now may be the perfect time to increase the value of your company. The most valuable businesses are the ones that can survive without their owner. A buyer will pay a premium for a company that…

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The Anatomy of a Successful Exit

The Anatomy of a Successful Exit Stephanie Breedlove started Breedlove & Associates in 1992 as a way to pay her nanny. The big payroll processors weren’t interested in dealing with one person’s wages and doing it themselves was complicated and time-consuming, too much for the then overwhelmed Breedloves. Breedlove saw a business opportunity and started…

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