Business Coaching for Professionals & Solopreneurs

Is your business taking up all your time – and still not providing a solid, reliable income?

How would you like to feel in control of your business: with stable cash flow, a steady stream of new clients, and systems that leave you feeling organized (and even give you some time for yourself!)

Investing in business coaching will be the best decision you ever make for your business!

Are you lurching from feast to famine and back again?

If you’re like a lot of solopreneurs, you’re probably struggling with the “Big 3”

Not enough clients
You have meetings with prospects, but they don’t go anywhere. (Or maybe you don’t feel confident about promoting yourself or asking for the sale.)

Not enough money
Sleepless nights worried about bills and where the next client is going to come from. The pressure of having to put on your confident “game face” in order to face the world (while inside, your guts are churning.)

Not enough time
It feels like you’re busy all the time, but you’re not making any progress. You feel disorganized, like things are slipping. You’re working all the time, yet not bringing in enough. There’s no way to expand, take on more clients (or devote time to marketing) – because your time is all eaten up.

All of this leads to confusion and frustration, doesn’t it?

helping hand

Here’s why you’re in this situation

In my experience of over 10 years of business coaching, the problem always boils down to 2 things.

1. Lack of business education/training
You are awesome at what you DO – your trade or your practice. You’re an excellent chiropractor or realtor or accountant.  You’re less excellent at business – because you never got that education or training. (After all, you studied chiropractic, real estate, accounting…not business!)

This leads to problems with managing time and money, developing business systems and, of course, sales and marketing.

2. You’re trying to do this all alone
You’re independent by nature (that’s what attracted you to a solo practice) – but independence has its down side.

You can’t see the whole picture because you’re inside the frame. You lack perspective. What might be obvious to someone else is invisible to you.

You may also struggle with motivation and getting things done – because when you’re on your own, it’s so easy to let yourself off the hook.

It’s not going to get better until you decide to change

Keep doing what you’ve been doing and you’ll keep getting what you’ve been getting.

Until you do something different, you’ll get more of the same.

Or worse. Eventually you’ll get more tired, more frustrated and more discouraged – leading to a downward spiral of worsening results.

You can have a business that supports your life (instead of the other way around)

With some targeted education and training – along with perspective and insight from an experienced business mentor, you can achieve the same results my clients report:

  • Increased sales and revenue
  • Productivity gains – more time for self, family and “a life”
  • Increased clarity and confidence
  • Feeling like you’re making progress and reaching your potential


John is able to not only help business owners figure out what they want, he is able to give them the practical skills to get them to where they want to be.

There are many coaches out there but John goes that extra mile. Once he guides you through the goal setting process, he holds you accountable. He sends helpful articles and encourages you to celebrate your successes. Although he does not call himself a life coach, I find he positively impacts both business and personal lives of his clients.

– Caroline MacGillivrary, Beauty Night Society

How does business coaching work?

I won’t tell you what you “should” do.

It’s your business and you get to decide what to do. I’ll provide feedback, perspective and ask questions to help you explore your options.

I follow the “Socratic method” of teaching – asking instead of telling. The principle underlying the Socratic Method is that people learn through the use of critical thinking, reasoning, and logic, finding holes in their own theories and then patching them up.

My role as a coach is to help you figure out the answer that is right for YOU. Since it is your answer and not mine you are much more likely to embrace and act on those ideas.  And when you do, you’ll get results!



Business Tools: getting things done using proven tools, strategies and techniques. The most common challenges faced by business owners are in the areas of time, team and money. Information on how to address these challenges can be found by anyone who knows how to use a search engine. How to execute those strategies is where the gold is mined and is where the coach helps the most.

Personal Growth: if the owner (YOU) wants to have a better business, first the business needs a better owner (YOU)! What is the success mindset? What shifts need to happen to facilitate that success?

Action & Performance: Every world class athlete in tennis, golf or in fact any sport has a coach. Athletes know that someone outside of themselves will help them perform at a higher level. Have you ever had someone in your life who helped you achieve more? Perhaps in school or on some team you were/are a part of. Who do you have today in your business that helps you stay accountable for the results you want to achieve? While, I can’t do your “push-ups” but I can help you do more and better quality “push-ups” than you would on your own.  Are you ready to achieve more?

This is where you get results

Use this link to book an introductory session!

The W5 Business Coaching Program for Solo Professionals

This program begins the moment you commit to it.

You will fill out a comprehensive assessment – so that we know exactly where you are, what the problems are and where we need to focus next. This way we can make the most efficient use of our time and get the fastest results for you.

At our first meeting, we will go over the assessment and create a 90 day plan.

Then, depending on the program you choose, we will meet every week or every second week to review your progress and work through any issues you are experiencing.

You will get one-on-one, personalized education on whatever you need: time management, goal setting, planning, sales and marketing, business systems or success mindset strategies.


John has helped me develop several good strategies for my business along the lines of marketing and business growth.

I’ve also completed one of his Growth Club quarterly reviews and that is definitely worth the time and money. It gets you thinking about your business and focusing on your business for the next few months.

Randall Orser, Bookkeeper, Number Crunchers


What does it cost?

First of all, coaching doesn’t cost – it pays.

Coaching is an investment that usually begins to pay off immediately and will continue paying off over the life of your business. Everything you learn today you can continue to apply in the future.

If you qualify – and do the work – I offer a guarantee:

If you don’t earn my fee over and above what you’re making now after 17 weeks of coaching, I will keep coaching you (for free) until it’s true

I charge on a sliding scale depending on your business revenue.

Coaching rates for solopreneurs earning less than $100K per year start at just $1750 per month.

The real cost is NOT getting business coaching

Here’s some free business coaching for you:

How much did you earn in your business last month?

How much did you WANT to earn last month?

Subtract the two figures. This is how much it is costing you – each and every month – that you put off learning what you need to learn, or changing what you need to change.



John is a special kind of business coach. One who delivers the hard and fast goods (systems, business analysis, sales strategies, etc.) and cares deeply for the business owner.

Year over year, with John as my coach, my business has grown. I often refer to my coaching with John as my real university education when it comes to business development, business operations and business growth.

– Allison Cousins Marketing Consultant & Creative Director


Do you qualify to work with me?

My reputation is dependent on my clients’ success, so I only work with individuals who meet a specific set of criteria.

This might be you if:

  • You have your own solo practice. You work on your own – maybe from home or a rented office – without the benefit of a team to support you. (If you have a larger business, with a team, click here to find out about small business coaching)
  • You are an intelligent, ambitious, high achiever. You want (at minimum) a six figure income from your practice. You may or may not have visions of growing your business larger.
  • You’re willing to accept feedback, make changes and explore the world outside of your comfort zone. (This is where change happens!)

If you’re looking for a magic bullet solution or a way to succeed without working or changing, this is not for you.

Let's get started

I help people who are great at their professional practice to also become great at the business of your practice.

Let’s have a coffee, the first coaching session is on me.  Let’s see if we can work together to make your professional practice a great business as well!


Recent Testimonials

Marc-Antoine Cuerrier

I have had the pleasure to have John as a business coach during the start up phase of my Construction Staffing Agency. During the months we have worked together, John has helped our company’s directors structure a business that allows us to track marketing efforts, augment our lead generation and boost our client conversion rate. I…

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Fred Lyhne: Simalex

Fred Lyhne Simalex Die Casting Simalex, a good old fashioned manufacturing company, had decent cash flow and customers with brand names. The company had been mismanaged for a number of years and was in rough shape when Fred Lyhne Jr. took over as CEO. Fred was essentially taking over a start up. Fred is extremely capable…

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Jason Winters, PhD Therapist

“When I first began working with John, I was just starting my practice. I had no business education or training, and was doing my best to learn on my own. It became very clear that I needed help and through a stroke of luck, I connected with John. We worked together for 4 months. In…

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Quentin Miller

  John is one of my all time great mentors in life. I can highly recommend his services to anyone with a keen desire to learn, improve, and grow. He remains both a true friend and a trusted advisor. Quentin Miller Co-Founder of VeriClock Time Tracking and President of Vanguard Painting Ltd. Get our blog…

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Dr. Jessica Chang: Avenue Eyecare

“Being a new business owner in the healthcare industry, John was very helpful in getting my business partner and I focused on building our clinic up one step at a time. He shared a lot of great tools and books that have given us a foundation to build on over the years to come. Thank…

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Moshe Ben-Shlomo

I was not looking for a business coach, I just happened to hear about you from a person that I was in contact with.  I sent you a quick mail; in retrospect, it was one of the best emails I have ever sent; it was a very short and simple email that led to a…

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Allison Cousins Marketing Consultant & Creative Director

“I highly recommend John Nieuwenburg and W5 Coaching. He’s a special kind of business coach. One who delivers the hard and fast goods (systems, business analysis, team development, sales strategies, etc.) and cares deeply for the business owner. In my first month working with John, I saw a 730% return on my coaching investment. Year…

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Mary Lee Newnham

Was just thinking about you today as I finished my bank rec, also getting my accountant to come in today to do my year end stuff – the first year I have done it before June!!!! I have a new great bookkeeper – comes in twice a week to do more of the things that…

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Elinor Warkentin

  I’ve worked with John several times. He helped me take my business to the next level when I was doing well with clients but new to the world of small business. He introduced me to basic business concepts which he knew exceptionally well and gave me well-organized systems and tools for analyzing, tracking and…

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Chris McBurney

We enjoyed working with John, he made us think about things we hadn’t previously and helped us make things happen in our business that should have happened long before. His knowledge of many types of businesses was a big asset to us. He is a great guy and easy to work with. We would recommend…

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