List of Keith Cunningham’s top 15 business books!

John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.

Keith Cunningham is one of my mentors. Over the last 25 years, he has read two to three books per week! He is repeatedly asked for his recommendations for the top 10 business books he has ever read. This is a little like asking a mother about her favourite children.

Here is the list of the top 15 business books he has ever read (and no, they are not ranked from best to worst, although the first one is the best). Add them to your library and read all 15 in 2013. Your business will thank you.

When you know better, you do better!

1. The Most Important Thing: Uncommon Sense for the Thoughtful Investor – By Howard Marks, 2011
2. Execution: The Discipline of Getting Things Done – By Larry Bossidy, Ram Charan, and Charles Burck, 2002
3. Competitive Strategy: Techniques for Analyzing Industries and Competitors – By Michael E. Porter, 1998
4. Competitive Advantage: Creating and Sustaining Superior Performance – By Michael E. Porter, 1998
5. How to Manage in Times of Crisis (And How to Avoid a Crisis in the First Place) – By Ichak Adizes, 2009
6. Talent is Overrated: What Really Separates World-Class Performers from Everybody Else – By Geoffrey Colvin, 2010
7. Managing for Results – By Peter F. Drucker, 1993
8. Mastery: The Keys to Success and Long-Term Fulfillment – By George Burr Leonard, 1992
9. The Halo Effect…and the Eight Other Business Delusions That Deceive Managers – By Philip M. Rosenzweig, 2009
10. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal – By Oren Klaff, 2011
11. Influence: Science and Practice (5th Edition) – By Robert B. Cialdini, 2008
12. The Five Dysfunctions of a Team: A Leadership Fable – By Patrick Lencioni, 2002
13. Leadership is an Art – By Max DePree, 2004
14. The Warren Buffett Way (Second Edition), By Robert G. Hagstrom, Kenneth L. Fisher, and Bill Miller, 2005
15. The Knowing – Doing Gap: How Smart Companies Turn Knowledge into Action – By Jeffrey Pfeffer and Robert I. Sutton, 2000

The best two books Keith has ever written are: The Ultimate Blueprint for an Insanely Successful Business and Keys to the Vault: Lessons from the Pros on Raising Money and Igniting Your Business!

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