Meet Coach
Darrell Ross

My background: extensive business and leadership experience


I bring experience from a variety of businesses including several franchises, a tech start-up, training organizations and a golf business that we took public during my tenure.

I’ve seen a lot of things, tried a lot of things and have learned many lessons about what works and what doesn’t.

Most significantly I ran BNI British Columbia for 11 Years. BNI is the world’s leading business referral organization with over 280,000 members. I coached the BC team to grow their region to 948 members generating millions of dollars in annual revenue.

Clients I love to work with: owners with a service-oriented personality

My favourite clients have more of a service-oriented softer style as opposed to the hard-driving “type A” personas.

As a certified DISC facilitator, I know that just because someone has one of the softer styles, it doesn’t mean that they can’t be a great business owner or leader. They just need the awareness of how to manage and inspire the other styles.

My longest standing client is a wellness clinic run by a mother/daughter team of energy healer and osteopath. I’ve worked with other wellness businesses and have found that the people who run them are incredibly gifted and help heal their clients and yet often they haven't had a lot of training on how to run a successful enterprise.

What I excel at: building businesses through referrals and networking, helping people understand themselves and others better

With my history with BNI and as a contributing author to three best selling books, I've trained hundreds of people on how to network and how to build a business by referral.

As a certified DISC facilitator, I love helping people learn more about themselves and how to interact more effectively with others.

I've found that DISC is easily digestible because it’s based on observable behavior.

I can sit down with someone or their team for 90 minutes and give them a tool they’ll easily remember and be able to use forever. Having this information can make one better at leading, serving, and selling.
My diverse sales, marketing and leadership experience also means that I am also effective in helping businesses with traditional marketing, copy writing etc. For example, I offered a simple email marketing suggestion to a client (an acupuncturist) that resulted in an extra 3 - 5 appointment bookings per week.

My best advice for small business owners

The business owners I work with sometimes struggle with being “too nice.”

This leads them to undercharge for their services or to hold back on marketing for fear of “bugging people.”

I help them create warm leads and sources of referrals so asking for the business is easier.

The other big challenge I see frequently is they’re often really great with customer service but struggle to set up systems that can help them grow the business.

My top 3 tips for business success:

1. Start putting systems into place. This is so much easier when you start early!

2. Maintain and grow your network. Produce some sort of regular communication like a newsletter, post on Social - and keep in touch with clients and referral sources.

3. Work on your personal development. Improve your mindset, expose yourself to new ideas, go deeper into learning about yourself and others.


Why I coach: I enjoy helping my clients shorten their learning curve and get to solutions faster

I was active in athletics in high school and my coaches were the people I looked up to the most. I learned then that success can be achieved much faster with the perspective of a coach.

I enjoy seeing the impact that I can have by helping someone find a solution they would not have seen on their own.

I’ve had my share of successes (and setbacks) I use this experience to help my clients shorten their path to success.

with Darrell

If what you’ve read inspires you to consider working with me, I invite you to a zoom call to see if we’d be a good fit.