Posts Tagged ‘marketing’
Why You Need a Personal Brand or Unique Selling Proposition (USP)
People ask about price because they don’t know what else to ask. Instead of offering a discount, shift the prospect to start thinking what constitutes value and makes you different.
Read MoreKey Concepts: The E-Myth, Revisited
Just because you’re good at your work doesn’t mean that you’ll be good at running a business that offers that work. These key concepts will help you become a better owner.
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