marketing

Why You Need a Personal Brand or Unique Selling Proposition (USP)

By John Nieuwenburg / May 21, 2024

People ask about price because they don’t know what else to ask. Instead of offering a discount, shift the prospect to start thinking what constitutes value and makes you different.

Key Concepts: The E-Myth, Revisited

By John Nieuwenburg / May 5, 2021

Just because you’re good at your work doesn’t mean that you’ll be good at running a business that offers that work. These key concepts will help you become a better owner.