Case Study: From “Groundhog Day” to 4X Growth

What happens in business coaching? Does it really work? What results can I expect?
This week, one of my clients has allowed me to pull back the curtain and take you behind the scenes to show you what happens in a coaching relationship.
I’ll let Robert tell the story…
Before working with John, we were just spinning our wheels and feeling completely stuck.
It felt like Groundhog Day – same problems, same struggles, day after day.
I was trying to figure out how to make it all work at the level we were at, but when I looked down the road at where we wanted to go and how we wanted to scale, it was clear that the way we were operating just wasn’t going to cut it.
There was no way we’d get there doing the same thing over and over.
I knew I needed some outside influence, someone who could come in and give us real guidance. That’s when I decided to hire a business coach.
Working with John completely changed the game for me.
Looking back, a lot of what he told me might seem basic on the surface. Things like, “Focus on the big picture,” or “Delegate low-level tasks.”
But when you’re in it, it’s like having tunnel vision – or trying to sprint while looking down at your own feet.
You can’t see where you’re going.
He helped me step back, open my eyes, and look ahead.
He gave me structure and clarity at a time when I was just overwhelmed.
One of the biggest shifts happened when I realized I was doing tasks that, frankly, a business owner shouldn’t be doing.
The tasks were important, but they were entry-level things I could hand off to a helper.
John told me, “If you ever find yourself thinking, ‘Crap, I don’t want to do that,’ you probably shouldn’t be doing it.”
That really stuck. Now I delegate all those tasks to my team.
I only get involved when it’s something exciting.
Most of the time this means I’m focused on selling jobs, closing deals, and signing contracts.
And sometimes it means I need to step in when something’s gone sideways and they need the boss.
Financially, the impact has been massive.
Our very first month working with John, we almost doubled our previous best month. And we’ve never gone below that since.
We went from doing about a million a year before John to now aiming for four million this year – and he’s been a huge part of making that happen.
What I really like about working with John is the flexibility. He gives you tasks but lets you go at your own pace.
He also brings a lot of knowledge, experience, and insights.
There hasn’t been a single scenario I’ve thrown at him that he hasn’t dealt with in some form before.
Maybe not in my trade specifically, but across business, he’s seen it all.
At the end of the day, John’s coaching gave me clarity, structure, and results – and when you’re trying to grow and scale, that’s exactly what you need.
~ Robert Zoellin, Creative Roof Solutions
Would you like similar results in your business?
Since 2004, as a professional business coach, I’ve taken over 400 clients through a proven process that helps them increase profit, remove the stress and chaos from their businesses and get their lives back.
At W5 Coaching we employ the Socratic style of leadership and teaching: a method of teaching by using questions to arrive at the right answer for YOU.
If you’d like to chat about how business coaching can help you with your business, I invite you to book a 15-minute call on my calendar here: time with John

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