Why the Client Experience IS the Product

You might think clients choose you for your expertise—but they’re really judging the experience. From that first call to follow-up emails, how you treat people matters more than technical skill. In this post, John shares a simple truth: the client experience is the product. Plus, 5 questions to help you improve yours.

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Stepping into Your Role as a Business Owner

Business coaching isn’t just about strategy—it’s personal. In this episode, John Nieuwenburg shares how mindset, systems, and structure help business owners shift from burnout to balance. Whether it’s time, team, or money, the key to success starts within.

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