Cutting the Strings: How to Get Unstuck and Free Yourself from the Daily Grind

W5 Getting unstuck

John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.

Every week, I meet business owners who look exhausted.

They started their businesses with enthusiasm and a clear vision.

But somewhere along the way, that vision got buried under urgent problems, demanding clients, team issues, cash flow pressure, and the endless grind of being the one everyone depends on.

Most of these owners are smart, capable, hard-working people. But they feel stuck — tightly held in place by a thousand small obligations.

I often use a metaphor from Gulliver’s Travels to explain this: picture a giant, tied down by dozens of tiny ropes.

None of the ropes alone could restrain him.

But together? He can barely move.

That’s what happens in small business.

It isn’t one big problem that holds you back. It’s the accumulation of small ones you’ve never had time or space to resolve.

The solution is perspective.

The Three People Inside Every Owner

One of the most useful frameworks for understanding this comes from Michael Gerber’s E-Myth Revisited, a book I recommend so frequently that I’ve probably sold more copies than Amazon.

Gerber explains that inside every small business owner live three distinct personalities:

1. The Technician

The Technician is the doer — the person who actually performs the work.

Electrician. Designer. Carpenter. Physiotherapist. Realtor. Consultant.

This is usually what the owner is good at. It’s what got the business started.

But the Technician sees the world one task at a time. Their attention is on the immediate job, the next deliverable, the next fire.

When the Technician runs the business, there is never any time. There is only work.

2. The Manager

The Manager creates order.

They think about systems, processes, workflows, consistency, scheduling, quality control.

This is the part of an owner that tries (usually after hours) to get organized.

It’s the Manager who says, “We need a better hiring process,”
or “We should really track KPIs,”
or “One day we need a proper operations manual.

The Manager is essential, but often underdeveloped — because the Technician keeps pulling the owner back into the day-to-day.

3. The Entrepreneur

The Entrepreneur is the visionary.

This is the part of you that started the business in the first place. The part that could imagine a better life, a better service, a better way.

The Entrepreneur looks to the future.

They ask questions like:

The Entrepreneur gives the business direction.

But for many owners, this voice becomes faint — drowned out by the noise of the daily grind.

When the Technician is running the show, the owner ends up doing everything.

The Manager never gets enough space to build systems. The Entrepreneur rarely gets oxygen at all.

And because the owner never shifts out of Technician mode, every small task, every problem, every piece of unfinished business becomes another tiny rope tying them to the ground.

  • Emails no one else can answer.
  • Jobs only you can estimate.
  • Clients who insist on talking to you.
  • Employees who lean on you for every decision.
  • Tasks you should have delegated months ago.

Individually, none of these would stop a business from growing.

But collectively, they create the exact situation so many owners describe:

  • “I feel stuck.”
  • “I can’t get ahead.”
  • “I can’t shut my brain off.”
  • “If I don’t do it, it won’t get done.”
  • “I’ve lost sight of why I even started this.”

Those aren’t signs of failure.

They’re signs you’re running your business from the wrong role.

You can’t be a happy business owner while living as a full-time technician.

This is the hard truth — and your ticket to freedom:

You can be the Technician.
Or you can be a happy business owner.
You cannot be both.

A business that depends entirely on the owner’s technical labour is not a business.

It’s a stressful job with a payroll attached.

But as soon as an owner begins to spend more time in the Manager and Entrepreneur roles — even just a few hours a week — something big happens:

They begin to see the business from arm’s length instead of from inside the chaos.

That distance is everything.

When you can see objectively, you stop taking every problem personally.

  • You stop reacting.
  • You start designing.
  • You start asking better questions.
  • You start untangling the ropes.

Every overwhelmed owner I’ve met has had the knowledge, capability, and intelligence to run a better business.

Once you understand the three roles — and start acting from the right one — things shift.

The Technician stops running everything.

The Manager gets the breathing room to build structure.

And the Entrepreneur finally returns to the driver’s seat.

That’s when owners rediscover something they haven’t felt in years:

Possibility.

If you’re ready to loosen those ropes, I’m ready to help. Book a free 15-minute call with me.

Book2

Build a Self-Managing Company

How to build a business that runs smoothly, profitably, and (mostly) without you.

Feeling stressed out and overwhelmed with a business that is taking all your time - and not giving you enough in return?

Are you finding it challenging to hire the right team (and get them to do the right things)?

I wrote this little guide for you!

Enter your details below to receive your free copy!