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Money and Sales

The 5 Things Buyers Need to Know Before They Say Yes

By John Nieuwenburg | May 6, 2025

Most prospects don’t know how to buy what you’re selling. Discover the 5 things buyers need to know – so you can lead them with confidence and turn interest into action.

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How Showing Your Process Makes it Easier for Clients to Buy

By John Nieuwenburg | April 29, 2025

Custom professional services are hard to buy. Use a process to help clients understand how you work, what to expect, and why it’s worth it.

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Case Study: A New Mindset About Marketing and Sales

By John Nieuwenburg | April 22, 2025

After 20 years in corporate work, Jill Brown knew her craft—but not how to run a business. With John’s coaching, she found clarity, confidence, and a client-focused mindset that turned her ideas into action.

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Rethinking Sales: The Five-Act Play That Makes Selling Easier

By John Nieuwenburg | April 15, 2025

If you’re a small business owner who dreads “selling,” you’re not alone. The good news? Selling doesn’t have to feel pushy, awkward, or manipulative. Here’s how…

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How to use the 3 A’s to become more successful at sales

By John Nieuwenburg | September 17, 2024

Success comes as a result of what I like to call the 3 A’s: Acumen, Activity, and Attitude. Here’s how to apply those 3 A’s to get better at sales

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Are you tracking the numbers that matter?

By John Nieuwenburg | June 4, 2024

Tracking KPIs is a crucial aspect of measuring the success of your business. Here’s how to choose the right ones for your business.

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Why You Need a Personal Brand or Unique Selling Proposition (USP)

By John Nieuwenburg | May 21, 2024

People ask about price because they don’t know what else to ask. Instead of offering a discount, shift the prospect to start thinking what constitutes value and makes you different.

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Why Small Business Owners Need to Pay Attention to Cash Flow

By John Nieuwenburg | May 14, 2024

It’s possible to be profitable and broke – at the same time. Here’s what you need to know about the “cash gap” and how to resolve it.

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Why Small Business Owners Need to Know Their Margins

By John Nieuwenburg | March 26, 2024

Your margin is a basic piece of financial information that every business owner needs to know. Here’s what it is, why it matters, and how to calculate it.

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Make Better Business Decisions by Getting Better Financial Information

By John Nieuwenburg | February 20, 2024

The year-end reports you get from your accountant won’t give you the information you need to make the decisions that will take your business to the next level.

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At W5 Coaching, we believe that the purpose of a business is to give you, the owner, the life you want. We've been helping owners take back their time and reach their financial goals since 2004.

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