How to Lead When Your People Know Their Jobs Better Than You Do

W5 Agreeing on Results

John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.

There’s a moment that catches a lot of owners off guard.

You’ve grown past doing everything yourself. You’ve made some hires. And now you’re sitting across from someone — a finance person, a head of operations, a sales leader — who genuinely knows their area better than you do.

And some part of you wonders: how am I supposed to lead this person?

This is a lesson I learned years ago in my career as an executive.

Before I was a business coach, I was headhunted to become the president of a very large organization. I immediately stepped into a role that had ten direct reports. A CFO. An HR leader. People at the top of their fields in a business that was new to me.

I realized that I couldn’t tell any of them what to do. They knew better than me. How could I possibly tell my CFO how to do finance, or my HR person how to handle people? I couldn’t. And honestly, if I’d tried, I would have made things worse, not better.

That sounds like a problem. It’s actually the goal.

When you step into the role of executive leader, you want to hire people who are better at their jobs than you are.

You already do this without thinking about it. Your lawyer knows more about the law than you do, your accountant knows more about taxes than you do, your web developer knows more about building websites than you do.

You don’t tell them how to draft a contract or write code. You tell them what you need.

The trick is learning to lead your own team that way. Here’s how to do that:

1. Agree on the results, not the methods

The one thing my direct reports and I could always agree on was the results.

Here’s the outcome we need in your area. Here’s what success looks like. Here’s what we expect to see from you.

How you got there was your call.

Why this works: It plays to the exact reason you hired the person. You brought them in for their expertise, so the worst thing you can do is override it with yours. When you hand over the result and keep your hands off the method, you let their judgment do the work you’re paying for.

What it solves for you: This is what gets you out of the middle. As long as every decision about how something gets done has to run through you, you’re still the bottleneck (no matter how senior your team looks on the org chart.) Agreeing on outcomes is what finally lets things stop flowing back to your desk.

What to do: For each of your key people, get specific about the results they own. Do this in terms of outputs and outcomes, not activities or effort. Write it down. Then resist the urge to specify the how. If you’re not sure they’re clear on the target, that’s the conversation to have first. Most owners avoid it. Having it is what separates a team that performs from a team that merely shows up.

2. Be available to help, but keep the responsibility theirs

Here’s what I told my people:

“How you do it and what you do is yours. If you want some help from me, I’m happy to talk it through and help you think. But ultimately it’s your responsibility, and you have to tell me what needs to be done.”

By setting it up this way, responsibility didn’t bounce back to me the moment things got hard. I was a resource, not a rescuer.

Why this works: It threads the needle between the two ways delegation usually goes wrong: micromanaging, where you tell people exactly what to do and how, and abdication, where you toss them a job with no support and get frustrated when it’s not done your way. Being available to think things through, while leaving the responsibility where it belongs, is the space in between.

What it solves for you: It stops you from quietly re-absorbing the work. A lot of owners delegate something and then, the first time the person hits a wall, take it right back. That teaches your team to bring everything to you. Staying in your supporting role keeps the ownership with them.

What to do: Make it clear you’re available to help them think. And equally clear that the decision and the responsibility stay theirs. When someone brings you a problem, resist solving it outright. Ask what they’re thinking. Help them reason it through. Then hand it back.

3. Set the boundaries that matter: culture, vision, and mission

I gave my people enormous discretion, but it wasn’t a blank cheque.

There was one rule: you couldn’t do anything that would be embarrassing if it showed up on the front page of the paper.

What that really meant was you had to do things in a way that upheld our culture, our vision, and our mission.

Inside those lines, they had full discretion. Outside them, they didn’t.

Why this works: Freedom without boundaries is just abdication. The boundary is what makes the freedom safe to give. When people know what’s sacred like how we treat customers, what we stand for, who we are, they can make bold calls in their own area without you worrying about where it leads.

What it solves for you: This is what lets you actually let go. The reason most owners can’t release control isn’t that their people lack skill. It’s that they’re afraid of an off-brand decision they didn’t see coming. A clear cultural boundary is the thing that lets you stop hovering and trust people to run their own areas.

What to do: Get clear on your vision, mission, and culture. Clear enough that your team can articulate them, not just you. Those become the fence line. Then tell your people plainly: inside these lines, you have full discretion; just don’t do anything that would embarrass us if it were public. Then let them go.

Leading people who know more than you do isn’t a problem to solve. It’s the destination.

As you grow your business, you need to evolve your role as a leader.

Your job stops being the person who tells people exactly what to do and how to do it. Instead, you become the person who sets the outcomes, holds the boundaries, and then gets out of the way.

It’s harder than it sounds, because most of us have spent years being the person with all the answers.

Getting to the next level means thinking through which results to hand over, deciding where to draw the lines, figuring out how to stay a resource without becoming the bottleneck again.

If you’d like some support working through what this looks like in your own business, that’s exactly the kind of thing I help owners with. You can book a call with me here.

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