The 3 Things You Need to Get More out of Your Business

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John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.

Clients seek business coaching because they want “more” out of their business.

Exactly what “more” means depends on the client. It might mean:

  • More money
  • More time freedom
  • More satisfaction
  • More market share
  • More clients or customers
  • More locations
  • More product lines
  • More growth
  • More achievement

Whatever “more” means to you – the way to get it is the same.

If you want more out of your business, you need 3 things: systems, people, leadership skills.

As we say at W5 – systems run the business, people run the systems, you lead the people.

Systems Run the Business

Have you ever wondered how McDonald’s can serve perfect French fries every time?

Delivering this kind of quality and consistency worldwide is an impressive feat.

It’s even more impressive when you consider that those fries are mostly made by teenagers.

The same group of people whose parents can’t get them to clean their rooms!

The magic lies in systems.

When you have systems in place: well-documented procedures, job descriptions, accounting and marketing systems – these systems run the business.

People Run the Systems

When you have documented systems in place, it becomes easier to train people.

It also makes it possible to hire people based on their character and fit with your business, instead of specific skills.

This is exactly what McDonald’s does.

They can hire people while they are still in high school – without any work experience – and train them to make those fries.

Then, it they are interested, groom them for management and leadership positions. (Where they will run more and different systems!)

You Lead the People

You move from working “in” your business (making whatever your version of “fries” is) to working “on” your business.

Developing executive leadership skills frees up your time to work on the things that only you can do.

For most business owners, this means formulating strategy, developing plans and systems, and in many cases – making the big sales.

Think of these as a 3-legged stool. You need all three legs, or the stool doesn’t stand up very well!

Without systems, you’re constantly re-inventing the wheel.

People are harder to train.

Work is done inconsistently.

Your employees constantly ask you questions.

Without people, your growth is limited.

Many of my clients could take on more business, if only they had the people to deliver!

Owners often limit their ability to grow by holding onto low-value tasks they should be delegating.

Without leadership skills, you become a bottleneck.

You become the go-to person for all the answers and decisions.

In other words, you find yourself stuck in the “hub and spoke trap.”

What’s the weakest leg on your stool?

With 3 solid legs of systems, people, and leadership skills – you’ll have the foundation for a business that delivers the “more” you are looking for.

Want some personalized 1:1 help getting more from your business?

Book 15 minutes on my calendar and we’ll talk about coaching. You can do that here: Book time with John

The Ultimate Guide to Scaling Your Business

w5 what does it mean to scale your business

How to grow your business without sacrificing time freedom

This post is part of my Ultimate Guide to Scaling Your Business. Visit the guide homepage to get my best advice and coaching exercises to help you:

  • Develop systems and processes to free up your time
  • Hire and manage a great team to run your business (mostly) without you
  • Make the mindset changes that enable you to grow your business bigger - faster than you dreamed possible