w5 sales and marketing

When you're running a business, you need to pay attention to money

The Ultimate Guide to Business Finance and Sales

Just like how a coin has two sides, money also has two dimensions.

The first side has to do with how much business owners know about their own current financial situations. For example:

  • Do you have proper accounting?
  • What about bookkeeping?
  • Are there metrics in place, as well as performance indicators?

If you've ever thought to yourself “I don’t really understand what these financial reports mean" or "I don't really know know how well I’m doing,” then this dimension of your money is being overlooked.

The second side of money has to do with wanting more money yet being unsure of how to increase revenue via better sales and marketing.

Here's my no-nonsense approach to business finances and sales

Browse this library of business coaching articles for information on accounting, metrics, dashboards, and how a refreshed approach to sales can help you run your business.

Remember, money can be a tangible, proactive, systematic way of ensuring that your business is growing – but only if you know how to use “both sides” of the coin!

If you'd like some support to get a handle on money in your business, I invite you to book 15 minutes on my calendar to discuss how hiring a business coach could help you take control of your financial situation, faster.

Sales

Business Finance & Sales

Successful business owners think about finance differently.

Sorry, we couldn't find any posts. Please try a different search.

w5 planning and tracking
w5 planning and tracking
w5 planning and tracking

Business Finance & Sales

Successful business owners think about finance differently.

w5 planning and tracking

How to use the 3 A’s to become more successful at sales

Success comes as a result of what I like to call the 3 A’s: Acumen, Activity, and Attitude. Here’s how to apply those 3 A’s to get better at sales

Read More

Are you tracking the numbers that matter?

Tracking KPIs is a crucial aspect of measuring the success of your business. Here’s how to choose the right ones for your business.

Read More

Why You Need a Personal Brand or Unique Selling Proposition (USP)

People ask about price because they don’t know what else to ask. Instead of offering a discount, shift the prospect to start thinking what constitutes value and makes you different.

Read More

Why Small Business Owners Need to Pay Attention to Cash Flow

It’s possible to be profitable and broke – at the same time. Here’s what you need to know about the “cash gap” and how to resolve it.

Read More

Why Small Business Owners Need to Know Their Margins

Your margin is a basic piece of financial information that every business owner needs to know. Here’s what it is, why it matters, and how to calculate it.

Read More

Make Better Business Decisions by Getting Better Financial Information

The year-end reports you get from your accountant won’t give you the information you need to make the decisions that will take your business to the next level.

Read More

7 Levers You Can Pull to Make More Money in Your Business

There are 7 levers you can pull in your business to increase revenue. Pull one to get a positive result. Pull them all to make a huge impact.

Read More

4 Guaranteed Ways to Grow Sales in Your Business

Every business owner needs a good sales strategy. There are hundreds of tactics and methods people use to grow sales, but you only need 4 basic strategies.

Read More

10 Things Everyone Should Know About Selling

Without sales, you have no business. Becoming proficient at sales is something every business owner needs to do. Here are 10 things everyone should know about selling

Read More

The Key to Sales Success: How to Conduct an Effective Sales Conversation

If you’re struggling to convert prospects into clients, then it’s time to change your approach to sales conversations. Here’s a process that works!

Read More

Business Coaching Case Study: From Losing Money Every Year to $250,000 in Profit

What happens in business coaching? Does it really work? What results can I expect? One of my clients has allowed me to pull back the curtain to show you

Read More

6 steps to fixing the money challenges in your business

When you haven’t had any formal education around “the arithmetic of business” – finances can seem complex and perhaps a bit intimidating. Here are 6 steps to resolving the most common challenges.

Read More

Where to start when your growth stops

Many businesses reach a point where their growth slows as the company matures. Here are 4 ways your company can begin to grow again.

Read More

Want to get better at sales? Learn this one skill

When you are selling, there is something even more important than having the right answers. To be successful at sales you need to learn this.

Read More

Do you have a plan to reach your revenue and profit goals?

How much do you need to bring in to take home your desired net profits at the end of the month? Do you have a plan to get there?

Read More

Is a cash crunch keeping you up at night?

Nothing strikes fear into the hearts of entrepreneurs like a cash crunch. Learn the 5 most common causes of cash crunches – and 6 best practices to overcome them

Read More

Are you getting the financial info you need?

Are your accountant’s financial reports telling you everything you need to know? Maybe it’s time to consider a fractional CFO for your business

Read More

Are you in control of the financial side of your business?

How often are you diving into the financial side of your business? Do you truly comprehend and understand the numbers you’re looking at?

Read More

Recessions, change and whitewater: what it takes to succeed right now

Lately, I’ve been frequently referencing a well known Warren Buffett quote: “Only when the tide goes out, do we discover who’s been swimming naked.” But what does it really mean to say this? Let’s dive in. Lots of businesses ride on what I’ll term an ‘artificial bubble’. So when everything’s moving along as usual, the…

Read More

Cash Flow, Communication & the biggest mistake you can make right now

Over the last two weeks I’ve been hosting what I’ve termed an Online Group Peer Resource Centre. Once a week I meet virtually with a group of small business owners who are looking for insight that will help them navigate these uncertain times, as well as to share stories from their own businesses and lives…

Read More

Crisis Survival Guide

CASH is still the KING  Five birds are sitting side by side on a telephone wire. You shoot one of them, it falls off the wire and hits the ground. Now, how many birds are left on the wire? The obvious answer is “4”. The correct answer is “none”. When you shot the first bird,…

Read More

Doing business in a pandemic: 5 things you should be focusing on right now

“May you live in interesting times” is an English expression which purports to be a translation of a traditional Chinese curse. While seemingly a blessing, the expression is normally used ironically; life is better in “uninteresting times” of peace and tranquility than in “interesting” ones, which are usually times of trouble. (wikipedia reference) These most…

Read More

Our proven business coaching program has delivered results to over 300 clients

Business coaching can help you:

  • Improve operations, implement systems and remove bottlenecks so that you get your time back
  • Hire and train the right team and eliminate people problems
  • Grow your business with bigger and better clients
  • Overcome cash flow issues and improve your financial management
  • Make better decisions and become more profitable

When your business runs well, you get your life back.

Services are confidential.

Return on your investment is guaranteed.

Click here for full details or click the red button to schedule a complimentary 15-minute call.

Coaching only works when there's a good fit between coach and client. If you'd like to explore coaching, book a confidential 15-minute call so we can get to know each other.