Why Can’t I Trust My People to Do the Job Right? (It’s Not What You Think)

W5 building Trust

John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.

Lots of owners get to a place where they think, “I just have to clone myself.”

You’ve gotten as far as you can go by being at the hub of everything that happens in the business.

But when you’re not in the centre of it, all you see are dropped balls, missed details, and customer complaints for things that should never have happened in the first place.

How come you can’t trust your people to get the work done at the level you need?

In part, it’s a product of what I call the handshake problem.

How many handshakes does it take for three people to shake each other’s hands?

Most people guess two. It’s actually three: A and B, A and C, B and C.

There’s a formula for this: (x² − x) / 2. For three people, that’s 3.

Now think about a business with 10 people. Run the same formula and you get 45 handshakes. You’ve grown the team from three to 10, a factor of about three. But the complexity has grown by a factor of 15. (I’ve gone deeper on this exact math in The Hidden Math of Complexity, if you want the full walkthrough.)

When you have three people in the business, you can rely on trust because you’re connecting with all of them constantly. Sometimes by the hour.

When you’ve got 10, it’s no longer possible to connect with everyone every day, let alone every hour. That’s why relying on trust the old way starts to break down.

There are Two Kinds of Trust: Relational vs Structural

Normally when we think of trust, we mean relational trust.

Do I believe this person will do the right thing? Can I trust them to behave the way I’m hoping? You trust your spouse or your friends on this basis.

But it breaks down once you’ve grown from three people to 10.

At that point you need a different kind of trust: structural trust.

Have you built an environment where the right thing is likely to be the outcome, regardless of who’s doing the work?

Think about it this way: how can an air traffic controller trust that a pilot has done everything needed to get a plane ready for takeoff, when that controller has very likely never met the pilot before?

They can’t rely on relational trust. They rely on structural trust.

Both the controller and the pilot are highly trained, certified to a national standard. But humans can’t be trusted to do everything perfectly 100% of the time, so structural trust means trusting the system.

If the person has followed the system you’ve both agreed to, they’re going to get the outcome you’ve both agreed to.

Would you get on an airplane if you knew the pilot skipped the pre-flight checklist? Of course not. That’s the thing missing from your business: the equivalent of the pre-flight checklist.

What You Need to do to Create Structural Trust

The core principle of structural trust exists when these factors are in place:

  • People know what to do and how to do it
  • People know what “good” looks like and what 100% complete actually means
  • People know what boundaries they’re operating in, and what they need to check in with you on
  • Leadership can see what performance is happening – even when they’re not looking directly at the person doing the work
  • There’s a mechanism to surface problems early
  • Accountability is predictable
  • The business still functions when key people are absent

The foundation of a business built this way: systems run the business, people run the systems, and you lead the people.

If people alone run the business, the business rises and falls on the quality of whoever happens to be there.

If systems run the business, the backbone is the structure itself. People apply the systems and your job is leadership, feedback, and accountability. That’s what makes structural trust work.

Four Mindset Shifts

The technical pieces are one thing. The harder part is the shift in how you, the owner, think about trust in the first place.

There are 4 key mindset shifts for making this happen.

1. “I need better people” usually means “I need better conditions.”

I worked with a flower shop owner whose salesperson was commissioned entirely on revenue from existing customers, so that’s where all his time went.

But what the owner actually needed was new customer development.

The fix wasn’t a better salesperson.

It was doubling the commission on new business and shaving the commission on existing accounts.

Once the incentive changed, the behavior changed, because the salesperson was already acting in his own best interest.

If you want different behavior, structure the system to support it.

2. Delegate to a set of brains, not a set of hands.

How does a 16-year-old make the fries taste the same way every time, when their parents can’t get them to clean their room?

A great structure, a great system, a great recipe.

That’s satisfactory when the job is reproducing fries. It’s not enough for getting an airplane off the ground or running an operation in a hospital.

The checklist system was born after Boeing built the most sophisticated airplane of its time and the most experienced pilot in the army crashed it.

The autopsy found he’d simply forgotten one step. The insight wasn’t “humans can’t fly planes this complex.” It was “trust the training but follow a structured process too.”

That’s delegating to a pair of brains instead of a pair of hands, trust in the training and trust in the process. (More on the difference between the decisions worth agonizing over and the ones that aren’t in How to Delegate Decision Making (Not Just Tasks).)

3. Trust, then verify. Build the structure, then trust what it produces.

Most owners get to a place where they trust first, get burned, and swing hard into micromanagement.

I have a client whose operations manager doles out screws from a box one at a time when the shop floor needs more. That’s the overcorrection in action.

4. Shift from “I need to be involved” to “I need to be able to see.”

Most owners feel like they need to be involved in everything to make the business work. They end up like a bicycle wheel: you’re the hub, and everything that happens in the business is a spoke that has to run through you. You’re always answering questions or giving direction.

Take the hub out and the wheel collapses. If you need to be involved in everything, you don’t have a business, you have a job with your name on it. (If this is landing a little too close to home, Stuck in the Middle of Everything? It’s Time to Become a Leader Owner goes deeper on exactly this stage.)

The anxiety you’re feeling probably comes from not having visibility, not from an actual lack of involvement.

KPIs, a systematic process for check-ins, and clear standards can give you the visibility you’re looking for.

Consider this:

Imagine you took a month away from your business and during that time, you would have only one chance per week to talk to someone in your business for an hour. What would have to be true so that you would know what is and isn’t working, what the problems are, and what the recommendations are to fix those problems?

That’s what visibility gives you.

When you have structural trust in place, delegation actually works.

It’s easier to find good people because they can be trained against a clear standard.

You can empower your team to make decisions because they have a system to make them within.

You’ll have fewer dropped balls and missed details, and you’ll trust your people, because the structure is doing the work relational trust used to do.

In a nutshell, building structural trust comes down to:

  • Clear expectations, with SOPs and processes that define what a good job looks like
  • KPIs and dashboards, so you can see whether the business is running at the level you expect (you don’t want to dip a dipstick in the tank when you could just look at a gauge)
  • Feedback loops that surface problems early
  • Accountability systems, so everyone knows what they’re accountable for and what happens when the work isn’t getting done
  • Delegated authority and autonomy that’s actually understood, not just assumed
  • A systematic way of communicating, daily, weekly, monthly, quarterly, each with its own agenda
  • Cultural standards everyone understands

With all that in place, you step into your role of leading it all.


If any of this sounds familiar, and you’re ready to step up and become the leader your business needs to get to the next level, I can help.

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