Key Concepts: Zag
By Marty Neumeier
How can brands harness the power of differentiation? The author, Marty Neumeier argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:
– why me-too brands are doomed to fail
– how to “read” customer feedback on new products and messages
– the 17 steps for designing “difference” into your brand
– how to turn your brand’s “onliness” into a “trueline” to drive synergy
– the secrets of naming products, services, and companies
– the four deadly dangers faced by brand portfolios
– how to “stretch” your brand without breaking it
– how to succeed at all three stages of the competition cycle
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands — radical differentiation.
Check out the presentation below to get some insight into what it is all about.
[iframe src=”https://docs.google.com/a/w5coaching.com/file/d/0B3lUt0hj3VbkMGIwTkEtNU1JMTA/preview” class=”scale-with-grid”]
Free E-Book: Five Steps to Freedom
How to build a business that runs smoothly, profitably, and (mostly) without you
Feeling stressed out and overwhelmed with a business that is taking all your time - and not giving you enough in return?
Are you finding it challenging to hire the right team (and get them to do the right things)?
I wrote this little guide for you!
Enter your details below to receive your free copy!