Which side of the scarcity or abundance question do you come out on?

John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.

The world divides into two in lots of ways.

For example in DiSC language people are generally more:

• Introverted or extroverted
• Task or feelings oriented

In the language of Myers Briggs people are on a continuum in four areas:

• Extraversion – Introversion
• Sensing – Intuition
• Thinking – Feeling
• Judging – Perception

Most important of all in my view is where people come out on the continuum of:

• Scarcity vs. Abundance.

First of all we need a definition for the model, and I will borrow Stephen Covey’s words here:
“Most people are deeply scripted in what I call the Scarcity Mentality. They see life as having only so much, as though there were only one pie out there. And if someone were to get a big piece of the pie, it would mean less for everybody else. The Scarcity Mentality is the zero-sum paradigm of life. People with a Scarcity Mentality have a very difficult time sharing recognition and credit, power or profit – even with those who help in the production. They also have a very hard time being genuinely happy for the success of other people.
The Abundance Mentality, on the other hand, flows out of a deep inner sense of personal worth and security. It is the paradigm that there is plenty out there and enough to spare for everybody. It results in sharing of prestige, of recognition, of profits, of decision making. It opens possibilities, options, alternatives, and creativity.”

“There are two ways to look at life one is as though nothing is a miracle the other is as though everything is a miracle” Albert Einstein

Here is the definition of abundance I subscribe to:
I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.

What is your definition? Which side of the scarcity or abundance question do you come out on?


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