What Is The Difference Between Consulting And Coaching?


John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.

What Is The Difference Between Consulting And Coaching?

A consultant considers your problem, arrives at a conclusion and recommends a procedure to resolve the issue.  A consultant provides professional advice and service that he or she develops. Consulting is often narrowly focused on specific issues and methods.

Coaching focuses on specific issues as well.  Coaching may also expand to encompass the broader scope of the client issues.  A coach communicates with the client and together, as allied partners, they define the clients’ goals. Through the coaching alliance and the process of client focused self discovery, coach and client discover appropriate solutions and activities, compatible with the clients’ values and desires, to resolve the clients’ issues.

In a coaching alliance, client and coach endeavor to find the clients own answers with strategies suggested by the business coach.

Through coaching, a client has the opportunity to acquire new ways of looking at problems and to invent new solutions.  In other words, the team of client and coach discover fresh tools that enable the client to create a better business.

Through coaching the client owns the solution, because it is through his or her own process of self discovery that the problem resolution is discovered.  The end result, positive forward action, occurs because of the clients own reasoning assisted by the coaches’ questioning and guidance.

Are your needs for business growth best served by a consultant or by a coach?

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