How to Delegate More Effectively

W5 Delegate

John Nieuwenburg

John Nieuwenburg has been a professional business coach since 2004. Prior to becoming a coach, he held executive positions with Tip Top Tailors and BC Liquor Stores. In 2019, MacKay CEO Forums awarded him with Canada’s CEO Trusted Advisor Award in the Small Business category. Since becoming a coach, John has worked with over 350 clients, taking them through a systematic process that helps them feel organized, confident and in control of their businesses.

On a scale of one to five, where would you currently rate your delegation skills?

Do you need to be the final approval step on every piece of business, every day?

Or are you hands-off enough that your team keeps things running without you?

I’d bet you’re closer to the first than the second.

Whatever the reason you’re holding on, letting go is what fixes it.

Most owners get stuck in what I call a hub-and-spoke model of management, where every task and decision comes through them one way or another.

I describe it as being the only air traffic controller in the airport. You’re pulled in a hundred directions, and if you stop to use the washroom, the planes start crashing.

If you want your business to grow past you, you need to get good at delegating.

What does it mean to delegate?

I’ve been coaching business owners for over 20 years, and one thing comes up constantly: most people don’t actually know what delegation means.

They either micromanage, telling their people exactly what to do and how to do it. Which usually ends in “it would just be easier to do it myself.”

Or they abdicate, handing something off with no direction at all. Which usually ends in “no one can do anything properly,” or “I can’t find good employees.”

Delegation isn’t about dumping authority on someone. It’s about matching the level of responsibility to the person and the task in front of them.

Determining the right level of delegation

There are degrees of delegation, and most owners get stuck in the first one.

Level 1: The Manager Level of Delegation

At its most basic, delegation looks like this: “Wait to be told. Do exactly what I say, or follow these instructions precisely.”

Have you ever wondered how McDonald’s gets its French fries to taste the same at every location, even when they’re cooked by a 16-year-old who can’t be bothered to clean his own room?

SOPs. A system and a process, built once and followed every time.

That’s the tool for this level: ask your employee to build an SOP (standard operating procedure) for the task you’ve just assigned.

It proves they actually know how to do what you’ve asked, gives you a teaching tool for the next hire, and documents the steps so nothing lives only in one person’s head.

A step up sounds like: “Look into this. Tell me about the situation, and we’ll decide together.”

A notch further: “Let me know your decision, then wait for my go-ahead before proceeding.”

These are the manager’s version of delegation: list the tasks, train someone on them, get them to write the instructions, check the work.

That’s progress, but it’s still hub-and-spoke because everything is still your responsibility and you need to make all the decisions.

Level 2: Delegating Responsibility

This level isn’t about a task anymore. It’s about handing someone a whole area and letting them run it.

The shift here is moving from assigning tasks to assigning areas of responsibility.

You already do this outside your business. You don’t tell your lawyer how to draft a contract or your accountant how to file your taxes. You trust them with the outcome and let them own how they get there.

I first learned how to delegate this way when I was 22 or 23 years old, working as a store manager at Tip Top, a men’s clothing retailer. I had five full-time employees and a handful of part-timers to delegate to.

Here’s what I did: I assigned a section of the store to each of the full timers. One person was in charge of the suit section, another had sportscoats and pants, someone else had haberdashery: dress shirts and ties.

Then I met with them each Monday and asked, “What do you need from me? What’s going on in the suit department? We have a sale on this week, what help do you need from me and the rest of the team to get it ready?”

I put them in charge. They took responsibility for their job. I made myself available to provide accountability and help them succeed.

This is what it means to delegate responsibility.

Level 3: Delegating Authority and Autonomy

Past areas of responsibility, there’s one more level: delegating authority itself.

An operator owner thinks in terms of tasks: what needs to get done today?

A leader owner thinks in terms of authority: what can I trust someone else to decide without checking in first, and on what schedule will I find out how it’s going?

This often feels like a scary step to take.

One way I get clients to think about this: every decision in a business is either a hat, a haircut, or a tattoo.

A hat you put on, take off, and swap out whenever you want. Low stakes, easy to reverse.

A haircut you’ll live with for a while. It grows back eventually, just not overnight.

A tattoo is permanent, or close enough. Expensive to undo, worth getting right.

Most owners spend their energy treating hats like tattoos, agonizing over calls that don’t deserve it, which is exhausting and leaves nothing left for the decisions that actually do.

Your team can handle the hats. Most of the time, they can handle the haircuts too. Your job is to save your own attention for the tattoos.

That’s what delegating authority really is: deciding, ahead of time, which category a given decision falls into, and handing over everything that isn’t a tattoo.

One more thing worth knowing about all three levels: none of them are a fixed rating on the person. The same team member can be a level 3 in a role they’ve done for years, and a level 1 the moment you hand them something brand new.

It’s a call you make about this task, with this person, right now, not a permanent label.

Delegation is one of the most important skills a business owner can learn because it gives you leverage

Leverage is getting more done through other people than you could ever do alone.

Most business owners never learn this, so they stay operator owners instead of becoming leader owners.

If you’d like some help learning this critical leadership skill, I can help you speed up the process and avoid common pitfalls.

To discuss coaching, book 15 minutes on my calendar.

Additional Reading

How to Delegate Decision Making (Not Just Tasks)
Goes deeper into the hats, haircuts, and tattoos framework from this post, plus a real example of moving from delegating tasks to delegating actual decision-making authority.

Executive Leadership: a New Way to Approach Delegation
Unpacks the mindset shift from managing tasks to thinking like an executive leader, the same manager-vs-leader distinction behind the three levels in this post.

Take Back Your Time
Breaks down why delegating tasks instead of outcomes keeps you the hub of the wheel, and the specific shifts that get your time back.

Stuck in the Middle of Everything? It’s Time to Become a Leader Owner.
Walks through the stages every owner passes through on the way from operator to leader, the same operator-owner vs. leader-owner distinction this post draws on.

From Firefighter to Fire Marshal
Looks at what keeps owners stuck rescuing the same fires instead of preventing them, tracing it back to the same hub-and-spoke pattern this post describes.

The Magic of Systems
Goes further into building SOPs so your team can run without you, the same French fries example applied to your whole business rather than a single task.

Book2

Build a Self-Managing Company

How to build a business that runs smoothly, profitably, and (mostly) without you.

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