John's blog

Articles to help you become a better business owner

Search

My latest articles

Do you have what it takes to be an entrepreneur?

By John Nieuwenburg

The thought of starting your own small business can be a little scary, if not downright intimidating.  Still, there are many great reasons for you to give it a go. It is “easier” than it ever has been to start and run a business. Whether you are bootstrapping your business or you have venture capital,…

Read More

The Science of Persuasion

By John Nieuwenburg

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the “go to expert” in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to…

Read More

Management lessons from Abraham Lincoln.

By John Nieuwenburg

Abraham Lincoln brings us enduring wisdom in a nutshell. I watched the movie about Abraham Lincoln the other day.  It is a terrific character study. With examinations of his character, his actions, and his leadership style. The New York Times has an article about the management lessons that can be learned from Abraham Lincoln. Here…

Read More

Have you ever been asked to lower your price?

By John Nieuwenburg

Have you ever been asked to lower your price? I know; a silly question. Of course you have! How do your respond to this question? Do you take it at face value? Or do you recognize that you are being tested and that every buyer wants to feel like they got a deal? So what…

Read More

Key Concepts: Drive The Surprising Truth About What Motivates Us

By John Nieuwenburg

The question of how to avoid meaningless labor and instead find fulfilling work brimming with a sense of purpose is an enduring but, for many, elusive cultural ideal. Daniel Pink tackles the conundrum in this wonderful animation by the RSA – who have previously sketch-noted such fascinating pieces of cultural psychology as the truth about…

Read More

What does pain have to do with selling?

By John Nieuwenburg

There’s really only one reason why money exchanges hands for goods and services. It’s pain! The sooner we realize that customers are feeling pain, and the sooner we begin relieving their pain, the quicker we can land a sale. The first step is to believe that your customers are in pain. They may not be…

Read More

Here Are 10 Things You Can Do to Foster a Culture of Innovation and Creativity…

By John Nieuwenburg

1.      Live in the possibility.  Know that every problem has many possible solutions. Stand in the belief that you and your team can find a better way to do anything you put your minds to.  Practice CANI—Constant and Never-Ending Improvement. 2.      Always question what you do and why you do it.  All too often tasks…

Read More

Are You a Creative or a Reactive Leader? Test Yourself

By John Nieuwenburg

Good leaders, some experts say, are creative rather than reactive.  In other words, they anticipate future demands & trends and make new products or tailor the ones they already have to suit that future. For many reasons things are changing very rapidly, these days.  That’s why it’s more important than ever to be able to…

Read More

Key Concepts: Advice For The Road

By John Nieuwenburg

By Dr. John C. Maxwell If you were to sketch your life on paper, using only a solid line to represent your journey, what would it look like? If you were totally honest with yourself, your line (like mine) would probably include many U-turns–occasions when you started going one way and then had to stop…

Read More

Free E-Book: Five Steps to Freedom

book cover(1)

How to build a business that runs smoothly, profitably, and (mostly) without you

Feeling stressed out and overwhelmed with a business that is taking all your time - and not giving you enough in return?

Are you finding it challenging to hire the right team (and get them to do the right things)?

I wrote this little guide for you!

Enter your details below to receive your free copy!