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Key Concepts: The Hidden Agenda
By Kevin Allen You pitch something every day. When you have an idea. When you sell a product or service. Have to convince someone to come alongside your thinking on an issue? Well, you have to present your point of view in order to have it accepted. The Hidden Agenda: A Proven Way to Win…
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Is your website mobile friendly?
With more people accessing websites using their smartphones, making sure you website is readable on a phone is not something you can ignore. Load times, readability and images often render differently on a smaller screen. If a website is less functional when viewed on a phone versus a regular PC or laptop, many mobile users…
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Tips on Writing from David Ogilvy
How is your new year’s resolution to read more and write better holding up? Have keep your commitment to blog more? Here is some advice on writing from one of modern history’s most legendary writers, David Ogilvy. Ogilvy who founded the advertising agency that still bears his name is the original “Mad Man.” . He…
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Net Promoter Score
•Net Promoter is a management tool that can be used to gauge the loyalty of a firm’s customer relationships. It serves as an alternative to traditional customer satisfaction research. •Net Promoter Score is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by…
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How Good Do You Really Have It?
Global Rich List is not a new site, but when I discovered it this week, I thought I’d give it a whirl. The idea behind the site is simple: type in your annual income in pounds, dollars (US or Canadian) or euros and the site will spit back your wealth rank compared with all the…
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Getting Your Point Across
(On Valentine’s Day!) Post September 11th, one of the most successful visitor-attracting advertising campaigns was the “What makes you happy?” theme created by Turkel Schwartz and Partners for the Greater Miami Visitors and Convention Center. To devise the theme, they used Bruce Turkel’s message-making method called Brain Darts. While other cities experienced a drop-off in…
Read MoreList of Keith Cunningham’s top 15 business books!
Keith Cunningham is one of my mentors. Over the last 25 years, he has read two to three books per week! He is repeatedly asked for his recommendations for the top 10 business books he has ever read. This is a little like asking a mother about her favourite children. Here is the list of the top…
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“Did You Know? – Shift Happens”
Originally started out as a PowerPoint presentation for a faculty meeting in August 2006 at Arapahoe High School in Centennial, Colorado, United States. The presentation “went viral” on the Web in February 2007 and, as of June 2007, had been seen by at least 5 million online viewers. Today the old and new versions of…
Read MoreTop 13 Game-Changing Ideas
Here are the Top 13 Game-Changing Ideas that will fundamentally help you stay on track to achieve your business goals in 2013. Follow these, and your results in 2013 will be “miraculous”! Schedule at least an hour per week for critical thinking – Think on Paper! Plan your day before it starts. Before you start building…
Read MoreFree E-Book: Five Steps to Freedom
How to build a business that runs smoothly, profitably, and (mostly) without you
Feeling stressed out and overwhelmed with a business that is taking all your time - and not giving you enough in return?
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