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Take 2: The Myth of Multitasking in Business!

By John Nieuwenburg

Here is Take 2 on the subject of Multitasking. Everybody talks about multitasking…the ability to do more than one thing at a time. The truth is our brains work sequentially and we can only successfully do one thing at a time. Believe it or not, multitasking is a myth. What we are really doing when we think…

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Key Concepts: “Success is a continuous journey”

By John Nieuwenburg

In his typically candid style, Richard St. John reminds us that success is not a one-way street, but a constant journey. He uses the story of his business’ rise and fall to illustrate a valuable lesson — when we stop trying, we fail. A self-described average guy who found success doing what he loved, Richard…

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Is it true: “No Pain, No Gain?”

By John Nieuwenburg

No Pain, No Gain. Is this bit of wisdom just a fitness myth and downright bad advice? A lot of people seem to think so, yet there is another perspective you may want to think about. Success is all about stepping outside of your comfort zone and that means embracing a little pain along the way.…

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Do you have a definition of the “perfect you?”

By John Nieuwenburg

Who are you becoming? Do you have a definition of the “perfect you?” Ben Franklin sought to cultivate his character by a plan of 13 virtues, which he developed at age 20 (in 1726) and continued to practice in some form for the rest of his life. Franklin did not try to work on them all…

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17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar

By John Nieuwenburg

Today, we’re very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Widely known for his motivational speeches and corporate training to help better people’s lives and careers, Ziglar inspired many businesses, salespeople, and marketers — in addition to countless others — by showing us the “The…

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Features versus Benefits

By John Nieuwenburg

If you’re not careful in creating your marketing copy, you may inadvertently end up with features-laden descriptions of your products or services.  This can be unfortunate, in that most clients and customers will base buying decisions on the benefits they perceive the product or service to provide, not its features.  Most of us have been…

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The more that you read…

By John Nieuwenburg

“Formal education will make you a living; self-education will make you a fortune.” ~ Jim Rohn “Either write something worth reading or do something worth writing.” ~ Benjamin Franklin “There are three kinds of men. The one that learns by reading. The few who learn by observation. The rest of them have to pee on…

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Key Concepts: Start With Why

By John Nieuwenburg

By Simon Sinek People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest…

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Key Concepts: Redirect

By John Nieuwenburg

By Timothy Wilson What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager’s behavior problems, reduce racial prejudice, and close the achievement gap in education? Well, there is no such magic pill-but there is a new scientifically based approach called story…

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