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Do you need a 90 Day Plan?

By John Nieuwenburg

This question has been on my mind a lot lately. I think too many business owners miss out on the benefits of business planning because they dread the big business plan. What they should have is the not-so-big business plan as part of a planning process. That was boiling the process down to just four…

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A business plan or a strategic plan?

By John Nieuwenburg

When meeting with business owners, often there is a question of do I need a business plan or a strategic plan?  How are they different? A strategic plan is primarily used for implementing and managing the strategic direction of an existing business. A business plan is used to initially start a business, obtain funding, or…

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EIGHT Challenges that teams encounter

By John Nieuwenburg

EIGHT Challenges that teams encounter Absence of team identity. Members may not feel mutually accountable to one another for the team’s objectives. There may be a lack of commitment and effort, conflict between team goals and members’ personal goals, or poor collaboration. Difficulty making decisions. Team members may be rigidly adhering to their positions during decision making…

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10 Lessons from Steve Jobs

By John Nieuwenburg

Jobs has been dead for over a year, but the biography about him is still a best seller. To some, Jobs’ life has revealed the importance of sticking firmly to one’s vision and goals, no matter the psychic toll on employees or business associates. To others, Jobs serves as a cautionary tale, a man who…

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The Search for the World’s Greatest Salesman

By John Nieuwenburg

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains…

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Your Most Powerful Sales Tool

By John Nieuwenburg

Your Most Powerful Sales Tool Did you have a great weekend?  You are probably wondering what that question has to do with sales. Now, pause a moment, and think about what you did when you read that question.  Your mind probably flashed back to the weekend, and you saw a picture in your mind’s eye of…

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Key Concepts: The 22 Immutable Laws of Marketing

By John Nieuwenburg

By: Al Ries & Jack Trout The Law of Leadership – better to be first than better The Law of Category – if you can’t be first set up a new category to be first in The Law of the Mind – better to be first in the mind that in the marketplace The Law of…

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What Is The Difference Between Consulting And Coaching?

By John Nieuwenburg

What Is The Difference Between Consulting And Coaching? A consultant considers your problem, arrives at a conclusion and recommends a procedure to resolve the issue.  A consultant provides professional advice and service that he or she develops. Consulting is often narrowly focused on specific issues and methods. Coaching focuses on specific issues as well.  Coaching…

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This is a story about four people.

By John Nieuwenburg

This is a story about four people: Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was asked to do it. Everybody was sure that Somebody would do it. Anybody could have done it, but Nobody did. Somebody got angry about that because it was Everybody’s job. Everybody knew…

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