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The Search for the World’s Greatest Salesman

By John Nieuwenburg

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains…

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Your Most Powerful Sales Tool

By John Nieuwenburg

Your Most Powerful Sales Tool Did you have a great weekend?  You are probably wondering what that question has to do with sales. Now, pause a moment, and think about what you did when you read that question.  Your mind probably flashed back to the weekend, and you saw a picture in your mind’s eye of…

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Key Concepts: The 22 Immutable Laws of Marketing

By John Nieuwenburg

By: Al Ries & Jack Trout The Law of Leadership – better to be first than better The Law of Category – if you can’t be first set up a new category to be first in The Law of the Mind – better to be first in the mind that in the marketplace The Law of…

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What Is The Difference Between Consulting And Coaching?

By John Nieuwenburg

What Is The Difference Between Consulting And Coaching? A consultant considers your problem, arrives at a conclusion and recommends a procedure to resolve the issue.  A consultant provides professional advice and service that he or she develops. Consulting is often narrowly focused on specific issues and methods. Coaching focuses on specific issues as well.  Coaching…

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This is a story about four people.

By John Nieuwenburg

This is a story about four people: Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was asked to do it. Everybody was sure that Somebody would do it. Anybody could have done it, but Nobody did. Somebody got angry about that because it was Everybody’s job. Everybody knew…

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Key Concepts: The Power of Full Engagement

By John Nieuwenburg

By: Jim Loehr and Tony Schwartz Energy, not time, is our most precious resource. Energy is the fundamental currency of high performance. Performance, health and happiness are grounded in the skillful management of energy. Leaders are the stewards of organizational energy—in companies, organizations, and even in families. They inspire or demoralize others first by how effectively they manage…

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What is a great question?

By John Nieuwenburg

What is a great question? There are no fixed, black-and-white rules that determine that one question is good and another is lousy. For example: “Why?” can be a wonderful question. It can be an unexpectedly insightful question that penetrates to the core of the issue. But “Why?” can also be a terrible question. It can come…

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The Myth of Multitasking in Business!

By John Nieuwenburg

Everybody talks about multitasking…the ability to do more than one thing at a time. The truth is our brains work sequentially and we can only successfully do one thing at a time. Believe it or not, multitasking is a myth. What we are really doing when we think we are multitasking is switch-tasking. We are quickly moving…

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Have you ever wondered how to “reverse engineer” the number of leads/prospects you need?

By John Nieuwenburg

How can you as a business owner “reverse engineer” the number of leads/prospects you need in order to have the customers you want to support the Revenue goals you have? If you have ever wondered about this or if you have ever wondered what you can do to increase sales, you might like to see if…

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How to build a business that runs smoothly, profitably, and (mostly) without you

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