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Key Concepts: The 22 Immutable Laws of Marketing
By: Al Ries & Jack Trout The Law of Leadership – better to be first than better The Law of Category – if you can’t be first set up a new category to be first in The Law of the Mind – better to be first in the mind that in the marketplace The Law of…
Read MoreWhat Is The Difference Between Consulting And Coaching?
What Is The Difference Between Consulting And Coaching? A consultant considers your problem, arrives at a conclusion and recommends a procedure to resolve the issue. A consultant provides professional advice and service that he or she develops. Consulting is often narrowly focused on specific issues and methods. Coaching focuses on specific issues as well. Coaching…
Read MoreThis is a story about four people.
This is a story about four people: Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was asked to do it. Everybody was sure that Somebody would do it. Anybody could have done it, but Nobody did. Somebody got angry about that because it was Everybody’s job. Everybody knew…
Read MoreKey Concepts: The Power of Full Engagement
By: Jim Loehr and Tony Schwartz Energy, not time, is our most precious resource. Energy is the fundamental currency of high performance. Performance, health and happiness are grounded in the skillful management of energy. Leaders are the stewards of organizational energy—in companies, organizations, and even in families. They inspire or demoralize others first by how effectively they manage…
Read MoreWhat is a great question?
What is a great question? There are no fixed, black-and-white rules that determine that one question is good and another is lousy. For example: “Why?” can be a wonderful question. It can be an unexpectedly insightful question that penetrates to the core of the issue. But “Why?” can also be a terrible question. It can come…
Read MoreThe Myth of Multitasking in Business!
Everybody talks about multitasking…the ability to do more than one thing at a time. The truth is our brains work sequentially and we can only successfully do one thing at a time. Believe it or not, multitasking is a myth. What we are really doing when we think we are multitasking is switch-tasking. We are quickly moving…
Read MoreHave you ever wondered how to “reverse engineer” the number of leads/prospects you need?
How can you as a business owner “reverse engineer” the number of leads/prospects you need in order to have the customers you want to support the Revenue goals you have? If you have ever wondered about this or if you have ever wondered what you can do to increase sales, you might like to see if…
Read MoreHow can you get your clients to know your value and pay you what you are worth?
Here are 7 tips to help you charge what you are worth Believe in yourself; if you don’t, your customer certainly won’t. Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy. – Norman Vincent Peale Invest in yourself; no one else can do…
Read MoreHow does a fish know that it’s in water?
How does a fish know that it’s in water? How can it, it’s the only thing it knows. How do you know your cultural assumptions? How do you challenge them? Here is something to think about! You are not naked when you take off your clothes. You still wear your religious assumptions, your prejudices, your…
Read MoreFree E-Book: Five Steps to Freedom
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How to build a business that runs smoothly, profitably, and (mostly) without you
Feeling stressed out and overwhelmed with a business that is taking all your time - and not giving you enough in return?
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